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In the United Kingdom, the media unanimously rejected an advertisement from the Irish betting company Paddy Power.
In Great Britain, as is well known, you can bet on anything. The presumed lifespan of the coalition between the Conservatives and the Democratic Unionist Party (DUP), the largest Protestant and unionist party in Northern Ireland, is one of the more normal and less exotic bets.
After the 2017 House of Commons election, in which the DUP achieved its best result to date, the party agreed with the Conservatives to tolerate a minority government under Prime Minister Theresa May.
If the coalition does not hold until the end of 2017, the bettor will receive three times the stake back. The advertisement with which Paddy Powers wanted to promote this bet caused a stir in the British media landscape. It features Prime Minister Theresa May and DUP leader Arlene Foster kissing outside 10 Downing Street. "Unholy alliance?" asks the headline.
The subject is somewhat reminiscent of the famous socialist brotherly kiss between Leonid Brezhnev and Erich Honecker. In a crude way. The entire British media landscape had little desire to burn its fingers on the ad in question and rejected it outright. "Too hot for the presses," was the company's headline in its in-house Blog - and was surprised, at least on "paper".
Even if the British tabloid media in particular are not known for making big bows around moral and legal gray areas: Perhaps they are just a little more familiar with the island's advertising rules. The "UK Code of Non-broadcast Advertising and Direct & Promotional Marketing" (CAP Code) prohibits advertising in the "Privacy" section.Paragraph 6.1 namely showing public persons without their explicit consent. (hae)
