Coopzeitung: Smart e-paper for over 3.5 million readers
From now on, the e-paper of the Coopzeitung presents itself in a new, mobile-capable design and comes up with useful extras. This means that the Coopzeitung is always with you in everyday life - especially for the more than 3.5 million subscribers.
The new e-paper of the Coopzeitung is online and impresses with its responsive design. From now on, the layout adapts to the size of the screen - ideal for browsing the Coopzeitung on the go on a smartphone or tablet and finding out about current topics and promotions. For editorial articles, one click is all it takes to switch to the convenient reading mode. "For the 3.5 million readers who leaf through the Coopzeitung every week, the new e-paper is the ideal complement to the printed edition and a practical companion on the go," says Patrick Wehrli, Head of Coop Press.
A round thing
The new e-paper is a complete package and offers an all-round integrated reading and shopping experience. In addition to the improved search function, readers now also have access to all editorial supplements as a separate e-paper - currently the Fooby magazine, for example. And all current special offer brochures can also be browsed online. By entering their zip code, readers can find the offers that are valid in their region. And the products in some brochures, such as those from Interdiscount or Fust, are linked directly to the respective online stores.
A piece of history
The new e-paper will also be a historical highlight. From the end of the year, readers will be able to find all issues of the Coopzeitung back to the first edition in 1902, when the newspaper was still called "Genossenschaftliches Volksblatt. Together with the French edition Coopération and its Italian counterpart Cooperazione, that's more than 13,000 issues.
