Evoq accompanies the 70th anniversary of Sonova and Phonak
To mark the 70th anniversary of Sonova, a Swiss company specializing in hearing aids, and its Phonak brand, Evoq is developing a cross-media communications campaign.
Under the motto "Breaking barriers," Evoq designs individual campaigns for the two brands. Sonova positions itself as an innovative employer and lets its employees have their say via the hashtag #wearesonova. On a global level, they publicize via social media how their commitment and innovative spirit contribute to realizing Sonova's vision. On the anniversary microsite, Sonova shows corresponding short films of the employees, which Evoq designed as part of the campaign: Sonova.com/en/anniversary
The campaign for Phonak addresses business partners and end customers. Phonak thanks them for their trust and loyalty over the years. With the online "Card Creator"developed by Evoq labs in several languages, Phonak invites its web visitors to say "thank you" to a special person with a self-designed digital card. This tool appears on Phonak's anniversary microsite, also designed and implemented by Evoq labs.
"The challenge of this campaign was to meet the different communication needs of Sonova as an umbrella brand and Phonak as a product brand," says Evoq partner and mandate leader Adrian Schaffner. "Therefore, we designed two different key visuals for the anniversary appearance." These are used in all online and offline media: On the corresponding anniversary websites, in publications, on stationery, posters, roll ups, stickers, exhibition walls, flags or stelae.
The latter were used at the anniversary event, the "Open Day" last Saturday, at Sonova's headquarters in Stäfa. They guided visitors through the development history of Phonak and its products using illustration-style videos.
