Rudolf Haudenschild becomes the new General Manager of Fachmedien Agrar
The specialist agricultural media are streamlining their management. The former editor-in-chief of Schweizer Bauer, Rudolf Haudenschild, will also take over the overall commercial management as of July 1, 2009.
The agricultural trade media, which include Schweizer Bauer, Schweizer Land + Leben and the online portal Schweizerbauer.ch, are streamlining their management. The current Editor-in-Chief Rudolf Haudenschild will also take over the overall commercial management as of July 1, 2009. Ulrich Utiger, previously Publishing Director of Fachmedien Agrar, will leave the company in the course of autumn 2009. Rudolf Haudenschild has been Editor-in-Chief of Schweizer Bauer and Publishing Director of Fachmedien Agrar since 1991. The 54-year-old is a qualified ETH agronomist and trained project and product manager.
The aim is to focus more strongly on the main title Schweizer Bauer. The twice-weekly agricultural newspaper is published jointly by the Ökonomische und Gemeinnützige Gesellschaft des Kantons Bern and the media company Tamedia. The necessary measures have been decided with the reduction of the Schweizer Land + Leben supplement to six issues per year, the discontinuation of the daily special edition ExpoExpress, which is distributed free of charge at agricultural trade fairs, a realignment of the Schweizerbauer.ch online platform and the discontinuation of the Agri24.ch online marketplace.
The aim is to focus more strongly on the main title Schweizer Bauer. The twice-weekly agricultural newspaper is published jointly by the Ökonomische und Gemeinnützige Gesellschaft des Kantons Bern and the media company Tamedia. The necessary measures have been decided with the reduction of the Schweizer Land + Leben supplement to six issues per year, the discontinuation of the daily special edition ExpoExpress, which is distributed free of charge at agricultural trade fairs, a realignment of the Schweizerbauer.ch online platform and the discontinuation of the Agri24.ch online marketplace.
