Federal Council wants to improve Switzerland's image

Against the backdrop of the tax dispute, the Federal Council has decided on a new communication strategy. The aim is to prevent negative opinions about Switzerland from spreading abroad, as President Merz told Swiss Radio DRS. Hans-Rudolf Merz said that there were many misunderstandings and a lack of information abroad regarding banking secrecy and the Swiss financial center. The new concept should correct this.
The embassies, Presence Switzerland and members of the Federal Council will be involved. It is about networking and persuasion, especially in Germany and the USA, added Ambassador Johannes Matyassy, Head of Presence Switzerland. Both countries are important partners.

Not only financial policy affected
However, the concept is about more than just financial policy. Federal Councillor Eveline Widmer-Schlumpf said in the radio report that there are various cross-departmental topics that require good communication, such as asylum and migration and visas. These could be better communicated via the embassies.
The new communication strategy was adopted at the request of the Federal Department of Foreign Affairs (FDFA), the Federal Department of Justice and Police (FDJP) and the Federal Department of Finance (FDF), confirmed FDFA Head of Information Lars Knuchel.