Contexta creates a viral hit for the Valais yodelers
In collaboration with Valais/Wallis Promotion, Contexta created a music video that quickly went viral and became a fan favorite. The yodel version of DJ Antoine’s hit «Ma chérie» racked up over a million views in just a few days.
The music video, which was created in collaboration with Valais/Wallis Promotion and Contexta, kills several birds with one stone: it not only promotes the Federal Yodelling Festival, but also the entire Valais.
Without Invest, the video was picked up and shared by the daily press such as Blick, Blick am Abend, 20 Minuten and by SRF. The Swiss magazine Schweizer Illustrierte published a two-page report on the Valais yodel choir. For days, the yodeling video occupied the #1 spot on YouTube trends. The comments in the social media were extremely positive. Not only the originality of the house cover and the yodel choir were praised, but also the beauty of the Valais.
Responsible at Valais/Wallis Promotion: Damian Constantin (Director), Nicolas Crettenand (Head of Marketing & Communications), Madeleine Savioz (Communications & Production), Nathalie Zermatten (Communications). Responsible agency: Contexta. Production: Stories; Director: Yves Bachmann. Music Arrangement & Production: Thomas Gabriel, Gabriel Recording. Executive Production: HitMill. Media: Mediaplus.
