What exactly is … outstream?

Outstream is an innovative video format that is particularly well-suited for integration into editorial content. Unlike traditional pre-, mid-, and post-rolls, it does not require video content; the video player is placed between paragraphs (text and images). This allows even publishers without video content to expand their ad inventory and offer video ads.

The player opens automatically as soon as the user reaches the outstream ad placement on the page. The sound is activated on mouseover, and the video plays only as long as more than 50 percent of it is visible. Additionally, the player can be closed using the skip function. Thanks to its prominent placement within relevant content, the video campaign has a native feel and generates a very high level of attention.

Term explained by: Manuel Sommer, Partner Relations Manager at Goldbach Audience.