Erdmannpeisker lets commuters pick Dar-Vida in Zurich HB
To celebrate the launch of the new Dar-Vida Break, commuters recently enjoyed a very special tasting event at Zurich Main Station. Erdmannpeisker designed the BrandingWall in Shopville.
For five weeks, the three illustrated heads from the poster campaign dominated the appearance of the highly frequented arcade with their taste explosions on 25 square meters. On the first day, the two F12 poster sites were covered with product samples of the new Break in three flavors. Those who wanted to convince themselves of the new variety of flavors helped themselves directly from the wall.
Responsible at Dar-Vida: Karin Strik (Head of Brand and Product Management). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann (consulting manager), Christina Weisser (AD), Thomas Zulauf (consulting), Refael Blatt (final artwork). Media Planning: Mediaschneider. Sampling: Spool.
