Extra: Bacardi poster for the quiet room
Exxtra Kommunikation created a poster for Bacardi-Martini. It promotes Bacardi Rum on the restroom doors of clubs and bars.
The Zurich advertising agency Exxtra Kommunikation has realized a poster for Bacardi-Martini, which advertises Bacardi Rum at the exit doors of the toilet area of clubs and bars. The image campaign could be realized despite strong restrictions for alcohol advertising. The posters can be seen from now until July 15, 2009 in selected locations in the largest Swiss cities.
Responsible at Bacardi-Martini Switzerland: Sibylle Valeggia (Marketing Director), Roman Küng (Senior Brand Manager), Christian Bülte (Junior Brand Manager). Responsible at Exxtra Communication: Dieter Hofmann (CD), Benny Goldstein (AD), Ma-rietta Mügge (text), Rémy Müller (account director), Nathalie Jakober (account executive), Jo-nathan Heyer (photography), Stephan Riederer (image editing) . Media: UniversalMcCann, Hatay Sanchez. Posting: Face, Miriam Mayer.
