What is actually... Ad Appeal?
In its glossary, *Werbewoche* explains technical terms that hardly anyone knows the meaning of, but which are currently on everyone’s lips—or will be soon. Which term would you like explained? Send an email to [email protected].
An ad appeal is a special digital form of advertising that is positioned in the top right-hand corner of a website. This form of advertising either folds down like a sheet of paper when the mouse is moved over it (closed ad appeal) or is opened automatically when a page is called up (open ad appeal).
Over quickly
After seven seconds, the ad closes automatically. The user can close it at any time by clicking the close button.
Although special forms of advertising such as ad appeal are formats that attract a lot of attention and are well positioned, they are rarely booked these days. They are quickly becoming obsolete in the rapidly changing digital world.
Term explained by: Alex BeerliHead of Product and Partner Management at Goldbach Audience (Switzerland).
