B&R: Three points for a new museum appearance
In anticipation of the Museum of Communication’s reopening following its major renovation, the Bern-based agency B&R has developed a new corporate design. Three key elements will shape the museum’s communication strategy moving forward.
The Museum of Communication is in the midst of a major transformation. Behind the scenes, the museum team has been working intensively for five years on a complete renewal of the exhibitions. The rooms are being refreshed all around and a nearly 2,000-square-meter exhibition on communication is currently being set up - on August 19, 2017, the museum will open with a big celebration after a year of greatly reduced renovation operations.
With a new corporate design, the museum is also making itself fit for the future. Noah Bonsma and Dimitri Reist's young graphic design office B&R is responsible for the new appearance. They have developed a word-picture mark that is particularly convincing due to its reduced appearance. The three dots stand for the communication space that the museum opens up - a familiar symbol that stands as a placeholder for more information in both the analog and digital worlds. With this in mind, we can look forward to seeing what content the new Museum für Kommunikation will present to fill this space from August 19.
