Rebel Communication: Fighting rainforest deforestation with Greenpeace

Greenpeace Switzerland has joined forces with the Zurich-based agency Rebel Communication to combat deforestation in the Amazon rainforest. As part of an online and advertising campaign for the Greenpeace community portal Lovepeace.ch, consumers are being made aware of the problematic origin of leather from the Amazon region. The campaign aims to convey the fact that a large proportion of leather articles are produced at the expense of the Amazon rainforest, which is being destroyed to clear land for huge and ecologically questionable cattle farms. This leather is used, for example, in some sneakers that are also sold in Switzerland, as the agency writes in a press release. The campaign's message is therefore very direct: "Trainers are killing the Amazon! Help stop this! www.lovepeace.ch."
An article in Kassensturz last Tuesday marked the start of the campaign.
Responsible at Greenpeace: Dan Schaefler (Fundraising New Media). Responsible at Rebel Communication: Kris Goricanec (CD), Johanna Pietrek (AD).