"I can't do anything else"

1. what does not come to your office under any circumstances?

Uniform work clothes. Because we are not uniform.

2. if you hadn't ended up in the creative industry - where would you have?

I can't do anything else or else as a cowgirl in Canada.

3. what do you see as the biggest challenge for advertising at the moment?

The rapid pace of our society - with media from analog to digital in all variations and preferably everything the day before yesterday.

4. what are you sorry for?

Since I got up today, nothing yet.

5. Do you fall for advertising? When?

Yes, when I'm not in a "questioning mood."

6. what is it impossible for you to do without?

To teamwork. Several heads result in different ideas, and that is an enrichment.

7. when is there a bad mood in your agency?

When we run out of coffee, when freshly hatched sparrows fall out of our roller shutter box, when our rental dog licks your entire face ...

8. ever thought about leaving the advertising industry?

Every now and then. There are so many exciting challenges ...

9. what qualities make you a good advertiser?

The ability to change my perspective again and again and to get involved in new challenges.

10. do you tell other people how much you earn?

No. Why should they?

11. which five songs would you take with you to the desert island?

"Happy", Pharrell Williams (vacation mood!) / "But please with cream", Udo Jürgens (you have to eat something) / "Breathless", Helene Fischer (when the sports rage grabs me) / "Leave your hat on", Joe Cocker (the evil sun) / "I'm so tired", Beatles (good night ...)

12. when you have an idea, how do you know it is good?

When she won't let go of me and keeps pushing forward.

13. what goes through your mind when you see a campaign on the street or on television that you have penned?

Yiiihaaa!

Nadine Walker-Gasser runs the communication and design agency BurgerGasser in Ennetbaden together with Susanne Meyer-Burger. Founded in 2012, the agency now has six employees and currently serves clients such as ABB, the Swiss Gymnastics Federation and the Compass Group. Burgergasser.ch

The "13 Questions" appear both online and in the print edition of Werbewoche. Realization: Thomas Häusermann,