Adidas wearing advertising for Nike - just do it

Cristiano Ronaldo is promoting Nike with an old photo—while wearing Adidas.

ronaldo-nike-adidas

Two days ago, world footballer Cristiano Ronaldo posted an ad from his crown sponsor Nike on Instagram and other social media. It shows him in his younger days - with the caption: This boy knew. A hit: in this short time, the photo collected over 3.2 million likes on Instagram alone.

#JustDoIt

4. Jun 2017 9:03 am

He knew what he wanted - he was never lacking in ambition. But he also knew what he was wearing: a sweater from Nike's arch-enemy Adidas. Did the Nike marketing department really assume that the original photo would remain under lock and key when they sent the Adidas logo with a black gradient to the eternal hunting grounds? It's hard to imagine, because the transparency of social media doesn't usually forgive mistakes anyway. Unsurprisingly, the hoax was exposed on Twitter only a short time later:

Calculated provocation or "nobody will notice"? Probably not even Ronaldo himself knows the answer to that. (hae)

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