Admeira markets UPC channel MySports
Admeira is now selling advertising space on MySports' TV channels. UPC's new sports channel is set to launch in late summer and reach approximately 3 million Swiss households.
The marketing mandate for MySports is exclusive and extends over several years. UPC intends to broadcast live broadcasts and background formats of various sports on the sports channel.
Thanks to the distribution strategy with the partners of the cable network association Suissedigital, the basic channel MySports HD will reach around 3 million households when it launches in a few months, according to a press release. This is because the basic channel is included in every basic package at no extra cost. Anyone who wants to watch more content can also purchase the MySports Pro premium package.
Arne Bergmann, Chief Sales Officer at Admeira, is looking forward to the collaboration: "The integration of MySports into our portfolio will give our advertising clients greater access to advertising opportunities in the popular sports environment."
