Zurich launches nationwide "augmented reality" hunt

Only those who are innovative can offer the best protection. IPG/FCB Zurich and "&samhoudmedia" have taken Zurich's basic idea for advertising the award-winning car insurance and developed it further in a surprising way for different channels. At the center is the well-known campaign key visual, a car protected by a blue woolly hat, which has been re-staged with a gold medal.

In addition to TVC, print, posters and online banners, a game app was also developed with "Car Hunt". "Car Hunt" is a virtual hunt for over 30,000 cars hidden throughout Switzerland with the help of augmented reality technology. With the "Car Hunt" app, the cars can be tracked down using geolocation, marked with a blue woolly hat and protected in this way.

The virtual car hunt runs from June 5 to July 2, 2017 and is available in the App Store and on Google Play. In addition to many instant prizes, you can win a wellness weekend and tickets for the Spengler Cup. The main prize is a new VW Beetle, which will be raffled off among all participants.

Responsible at Zurich Insurance Company Ltd: Tania Moghrabi Cook (Brand Management), Marie-Sophie Teyssier (Global Head of Brand and Sponsorship). Responsible at Zurich Switzerland: Janine Wettstein (Senior Marketing Consultant), Mirko Paci (Digital Campaign Manager), Priska Kaspar (Head Campaigns & Project Management). Responsible at IPG/FCB Zurich: Lee Tan (Creative Direction McCann London), Flavio Meroni (Creative Direction), Elgee Wee (Art Direction), Olivia Schläpfer (Art Direction), Kelsang Gope (Copywriter), Theresa Thanscheidt (Senior Account Director), Julia Bommersheim (Consulting). Responsible at "&samhoudmedia": Ilja Groenewegen (Creative Account Director), Milou Kwee (Project Manager), Daniel van der Schoor (Technical Project Manager). Media: UM - IPG Mediabrands (Jürgen Storp, Raushan Kalmagambetova, Marcos Trabadelo).