Havas Geneva secures the all-Switzerland Honda account
Havas Geneva won the pitch and secured the account for the Honda car brand in Switzerland.
A new car for the agency: After 25 years of partnership with Citroën, the time was ripe to make a change, according to the announcement. An automotive brand is also often part of an agency's DNA. The Honda brand stands for technological innovation combined with sportiness and reliability. Values that, by implication, could also be applied to the agency, Havas finds.
