Eight cross-media highlights on the Crossmedia Awards shortlist
For the 13th time, the Goldbach Group is presenting the Crossmedia Award. Eight of the 34 campaigns submitted have made the shortlist following review by the expert jury. The winner will be announced on Thursday, June 22, 2017, at the Park Hyatt Zurich.
The nominees for the Crossmedia Award 2017 have been announced and can be viewed online. Once again this year, the award will influence the creative ranking of Werbewoche. The independent expert jury, headed by Marco Taborelli (Marco Taborelli Consulting), reviewed the 34 cross-media campaigns submitted and nominated the eight most convincing cases for the shortlist (in alphabetical order):
| Campaign | Client | Contractor |
|---|---|---|
| Café Royal - The Agent's Choice | Delicia | Serviceplan Suisse |
| Engadin St. Moritz - home advantage | Engadine St. Moritz | Butcher Rottmann Bürge |
| Helly Hansen & Natur- und Tierpark Goldau - When the bear poops, winter is over | Helly Hansen Workwear Center & Nature and Animal Park Goldau | Y&R Group Switzerland |
| Melectronis - The best in the world for me | Federation of Migros Cooperatives | Wirz Communications |
| Migros - M-Budget youth campaign | Federation of Migros Cooperatives | Jung von Matt/Limmat & Optimum Media Direction Switzerland |
More about the finalists at Crossmediaaward.ch/en-ch/shortlist.
The campaign that won over the jury with its creativity and intelligent networking of different media will be announced on June 22, 2017. The evening will be hosted by presenter Claudia Lässer. She will present the finalists and present the award together with Goldbach Group CEO Michi Frank. Werbewoche is the media partner of the Crossmedia Awards.
