SFLB: What's in the mail
Spillmann/Felser/Leo Burnett hat für Poststellen und Verkauf einen neuen Gesamtauftritt erarbeitet. Dieser soll schnell auf den Punkt bringen, was die Kunden bei der Post alles erwarten dürfen.
The claim of the new campaign "Everything important can be found at the post office" is supported by the new key visual: The illuminated pen. The pen is the red or yellow thread that runs through the entire campaign, from the poster to the POP. The first posters have been on display since July 19. Other advertising media will gradually follow: advertisements, POP measures, website, CanalPoste spots, flyers, etc.
Responsible for post offices and sales: Sandra Jann (Head of Marketing Services), Andreas Etter (Head of Marketing Communications), Angela Hächler (Marketing Communications Consultant), Michel Teutschmann (Marketing Communications Consultant). Responsible at SFLB: Oli Kreienbühl (AD), Patrick Suter (CD/Text), Suzana Kovacevic (Art Buying), Rolf Zimmermann (Strategy), Petra Gayko, Patricia Fabbri, Manuel Schmid (Consulting). Illustrations: Harun Dogan. Photos: Diego Alborghetti. Media by Optimedia: Sascha Müller (Agency Director & Client Service Director), Raphaela Gut (Account Manager).
