The Tagi is courting new readers—at the expense of the free newspapers

The Tagesanzeiger is looking for new readers with anti-advertising. This calls into question the information service provided by free newspapers. "Short is usually too short," reads the leaflet. The message is made clear by the words "Steibrü, Guantmo, Couchpn, Hedfu, Hoolgn". The enclosed letter states that although free and commuter newspapers are still in vogue, they are unlikely to provide answers to crucial questions. The Tagesanzeiger, on the other hand, wants to position itself as a substantial, "comprehensively informative" newspaper - despite editorial cutbacks. As news topics are becoming more complex from day to day, more information is needed. The Tagesanzeiger therefore provides comprehensive and professional information and offers real reading comfort.