Unesco label: Neuchâtel watchmaking towns launch advertising campaign
On Saturday, UNESCO awarded the World Heritage status to the Neuchâtel watchmaking towns of La Chaux-de-Fonds and Le Locle. To capitalize on this, Neuchâtel Tourism launched a poster campaign on Monday in Zurich and in Eastern Switzerland.
Neuchâtel tourism operators want to benefit immediately from the World Heritage label that Unesco awarded to the watchmaking towns of La Chaux-de-Fonds and Le Locle in Seville on Saturday. On Monday, Neuchâtel Tourism launched a poster campaign in Zurich and Eastern Switzerland. In addition, new themed brochures have been published for travel agencies, explained Neuchâtel Tourism Director Yann Engel. The two cities emphasized the heritage of the watchmaking industry, the numerous art nouveau buildings and the buildings by Le Corbusier. Engel is convinced that the Unesco label will pay off for the two towns in terms of tourism.
For the mayor of Le Locle, Denis de la Ressille, the Unesco label also puts the media's rankings of Switzerland's most attractive cities into perspective. His Le Locle regularly comes last in these lists, mainly for tax reasons and due to its decentralized location.
For the mayor of Le Locle, Denis de la Ressille, the Unesco label also puts the media's rankings of Switzerland's most attractive cities into perspective. His Le Locle regularly comes last in these lists, mainly for tax reasons and due to its decentralized location.
