Local ads for local newspapers on the web
A 22-year-old Yale student has developed a new technology that allows customers to place their own ads next to articles. This service is likely to be of particular interest to local newspapers and localized online offerings.
Victor Wong, a 22-year-old Yale student, has developed a technology that allows customers to place their own ads next to texts. This offer should be of particular interest to local newspapers and localized online offerings. The so-called "Flyerboard" from PaperG re-establishes the traditional link between local news and local advertisements, with improved targeting accuracy. Until now, this has been made more difficult by search engines and classified ad services, according to Mediaa.de. Wong's first customers include the Boston Globe and 21 local titles of the Hearst Group.
