BSSM: Bringing the Italian semi-bitter to Switzerland
Haecky Drink & Wine entrusted the BSSM advertising agency with launching the heritage brand Amaro Montenegro in Switzerland. To this end, the agency produced point-of-sale posters, advertisements, and freecards.
The wine and spirits importer Haecky Drink & Wine has entrusted the BSSM advertising agency with the launch of the traditional Italian brand Amaro Montenegro in Switzerland. This will take place in the wholesale and retail trade and includes POS posters, advertisements and freecards.
Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting). Photo: Eugen Leu and Partner.


