Noizz Switzerland: Ringier plans online medium for the YouTube generation
Wie die Schweiz am Wochenende schreibt, sucht Ringier aktuell Personal für die Schweizer Lancierung des osteuropäischen Portals Noizz.
Younger journalists with an affinity for lifestyle, multimedia experience and little inhibition about editorially packaged advertising" are being recruited.
The Energy Group, which was entrusted with the launch of Noizz.ch, is therefore in charge. The Blick Group, which since Christian Dorer's appointment has increasingly devoted itself to political journalism, and Ringier Axel Springer were not considered. The newspaper speculates that the Energy Group was chosen because the boundaries between journalistic and commercial communication are most blurred in this department.
Advertisers are promised "creative advertising formats" - i.e. native advertising. Noizz is primarily aimed at "Generation C". This generation is constantly connected and, according to Jovan Protic from Ringier Axel Springer, wants to be the first to be informed about the latest urban trends.
The Noizz platform is already operating in Poland, Slovakia, Serbia, Romania and, since February, in Germany. The platform in Romania was launched in March by Ringier Romania and Ringier Axel Springer (Werbewoche.ch reported).
When asked by Schweiz am Sonntag, Ringier merely confirmed that it is examining the possibility of launching Noizz in Switzerland - a decision has not yet been made by the management. (hae)
