Communication platform for Lucerne South
A new living space is growing in Lucerne South. Media-Work has created a communication platform with flyers and a website for the local communities of Kriens, Horw and Lucerne as well as for private investors and initiated a media conference.
A new living space with apartments and jobs for 10,000 to 15,000 additional people is growing in the south of Lucerne. Kriens, Horw and Lucerne are working with private investors across municipal boundaries to develop and advance Lucerne South. The opening of the new cycle highway and the first major construction projects such as Mattenhof and Schweighof are evidence of the change. An informative Flyer and a Website present the development. The plans for the coming years are explained and presented using 3D graphics, maps, text and figures.
The communication materials were developed by the agency Media-Work on behalf of the three municipalities of Kriens, Horw and Lucerne together with site developers and investors. They are published jointly by the public and private partners and updated regularly. The main topic of the first edition is the transformation of the old Zentralbahn route into a "Velohighway", an attractive route for cyclists and pedestrians through Lucerne South. The flyer was distributed to letterboxes throughout the area. Media-Work also initiated a media conference, which generated a broad media response.
