PR professionals take a look back and around the Bürgenstock

Around 40 participants visited and toured the CHF 500 million project. The ZSPR is also aiming high with its innovations, which were presented by President Reto Martinelli. In addition, several Board members were given a fitting farewell and new members were warmly welcomed.

In 2016, the ZSPR Board organized five events on its own initiative and three events together with partner organizations. The traditional New Year's aperitif at Restaurant 1871 in January was particularly well attended. However, topics such as crisis communication (co-produced with the Association for Crisis Communication), intercultural communication, risk management and the annual summer event of the Central Swiss communication industry KLATZCH (co-produced with the Advertising Club of Central Switzerland and Lucerne University of Applied Sciences and Arts) were also very popular. In 2016, the Board of Directors focused on creating new offers for PR professionals in Central Switzerland and revised the form of networking. "We have set the course for a bright future," said Martinelli.

Outlook

There will be new formats with attractive events. These will take the form of workshops. The intention is to exchange ideas on site with members and partners, benefit from the expertise of others and learn new things. "Hands on" is the new motto. Regular online surveys will also provide information on what members want from the ZSPR - including in the area of member benefits, which will be further expanded. "ZSPR members can look forward to real added value," said Martinelli at the presentation of the closer collaboration with MAZ, adding: "This offer is one more reason why the ZSPR is a must for all PR professionals in Central Switzerland."

Board of Directors

Judith Lauber, Lauber Communications, and Alejandro Jiménez, Polarstern GmbH, have joined the ZSPR Board. They replace Stefanie Meier, Ina Gammerdinger, Jasmin Amrein and Lukas Portmann, who have left the Board. The latter two will now act as auditors. After many years as auditors, Hanny Lüönd and Riccardo Biffi are stepping down.

The following remaining Board members were unanimously re-elected:

• Reto Martinelli, Association of Swiss Police Officers (President ZSPR)
• Olivier Burger, Swiss Museum of Transport (new Vice Chairman)
• Brigitte Heinrich, nettwerk gmbh (Delegate of the Central Board of PR Suisse)
• Patrizia Hort, Wiss Foundation

The ZSPR is the association of communication professionals in Central Switzerland and one of the seven regional associations of the Swiss Public Relations Association SPRV with over 1500 members. The ZSPR itself has around 150 members and organizes up to ten events a year on PR and communication topics. Information on the events can be found at www.zspr.ch.