Notch strengthens consulting and strategy with Mark Becher and Matthias Müller
For Notch Interactive, a seamless brand experience is the cornerstone of the digital transformation of companies, their products, and their services. For this reason, the agency is bringing two experienced brand management experts—Mark Becher and Matthias Müller—on board.
Consumers today have much higher expectations of a brand. They want to experience their brand equally in the digital and real world. If they don't get this end-to-end brand experience, they will look for another brand that offers it.
The creative agency Notch Interactive stands for brand management and brand experience through all channels. It already supports several well-known clients with brand management and, according to the press release, more and more companies are turning to Notch Interactive for this. This is why Mark Becher and Matthias Müller are now joining the agency.
Since the beginning of March, Mark Becher has been leading the campaigning teams at Notch Interactive as Group Account Director. He has already worked for well-known Swiss agencies (Publicis Communications Switzerland, FCB Zurich, etc.) and was not only an examiner for the Marketing & Communication Association Comm-on/Zürcher Werbeclub, but also a juror at the Euro Effies. He is currently writing his Master's thesis for the MAS Communication Management at Lucerne University of Applied Sciences and Arts and is looking forward to his new challenge.
Matthias Müller joined Notch Interactive's strategy unit as Senior Strategy Consultant on May 2. He has also worked for many years for leading agencies such as Havas Zürich & Genève, Ogilvy & Mather Germany and Publicis Communications Switzerland. He holds a Bachelor of Science in Business Communications from HWZ Zurich and an Executive Master of Science in Communications Management from the University of Lugano. He is also a member of the Account Planning Group Switzerland and a lecturer at SAWI.
Peter A. van der Touw, CEO, is convinced that with Mark Becher and Matthias Müller the agency has ideally filled two important positions in Notch Interactive's service portfolio.
