The House: "Almost perfect vacations" with new customer Hotelplan
Under the slogan «Almost Perfect Vacations,» the Zurich-based agency The House is launching a distinctly Swiss multichannel campaign for the travel provider Hotelplan.
Vacations can still be so perfect, we Swiss still have something to complain about. This typical Swiss idiosyncrasy is the focus of the new campaign of the 100 percent Swiss travel provider Hotelplan.
At the heart of the multichannel campaign is the motto "Almost perfect vacations" with numerous entertaining headlines that are reminiscent of the customer ratings on the major tourism portals. Visually, wanderlust is celebrated and the desire for a vacation with Hotelplan is whetted.
In addition to display and social media advertising and a Responsive-Microsite with photo contest and travel hacks, The House also developed e-boards and e-panels for train stations and shopping centers, ads, radio spots, and numerous POS materials for Hotelplan - from giveaways to window stickers.
The complete media planning as well as buying and scheduling were an integral part of the assignment to the agency. The media specialists at The House optimally orchestrated the individual genres to generate the highest possible intermedia synergies - or in other words: to create a near-perfect campaign.
Responsible at Hotelplan: Kurt Eberhard (CEO), Manuela Byland (Marketing Services Director), Vivienne Merz (Marketing Planner Social Commerce), Maryam El-Nashar (Marketing Intern). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director Copy), Roger Dobmann (Senior Art Director), Stephan Ziegler (Senior Art Director), Carolin Widemann (Art Director), Oskar Lenvision (Screen Designer), Guy Collé (Director IT & Development), Stephan Suter (Media Director), Verena Hofmann (Media), Luzian Storer (Media), Nico Podgorny (Director Consulting), Jingle Jungle (Radio Spots).
