MCH Group takes over US event marketing service provider MC2
The Basel-based live marketing company MCH Group is acquiring 100 percent of the MC2 («MC-squared») group, a leading service provider in the trade show and event market in the United States.
This is by far the biggest acquisition in the MCH Group's 100-year history and represents a major strategic expansion. "The acquisition of MC2 is a giant step in the implementation of our corporate strategy, which we have been pursuing since 2005," explains René Kamm, CEO of the MCH Group. "With it, we will significantly strengthen our international presence and activities and further expand our service offerings in the field of live marketing."
As one of the market leaders in exhibitions and corporate events as well as in the construction of permanent brand worlds, MC2 employs over 350 people at 15 locations in the USA (Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Kingman, Las Vegas, Lehigh Valley, Los Angeles, New York, Orlando, San Francisco and St. Louis) and in Germany (Düsseldorf) and generates annual sales of around CHF 160 million. MC2 will remain an independent company within the Live Marketing Solutions division of the MCH Group. The company will retain its existing organizational structure under the leadership of CEO Gary Benson and his management team, as well as its operational offices in the USA and Germany.
The MCH Group's "Live Marketing Solutions" division comprises the services of strategy and conception, marketing consulting, event management, exhibition and event construction, and multi-media solutions. In 2016, the MCH Group founded the subsidiary MCH Global in order to bundle the services and offer them as "one-stop-shop" solutions to local and global customers. With the acquisition of MC2, the MCH Group is now taking the next step in the implementation of its strategy. It will strengthen the performance and competitiveness of the MCH Group and MC2 in equal measure by opening up new market segments and exploiting mutual synergies.
