Ogilvy opens the grilling season for Gerber Grill Cheese
To kick off barbecue season, Ogilvy has created a campaign for Gerber Grill Cheese.
This year, there's a lot more on the barbecue than just meat. This is due not only to the general dietary trend with more and more vegetarians, vegans and flexitarians, but also to the taste of Gerber Grill Cheese. Ogilvy stages the two flavor variations Classic and Smoked Chili in a TV commercial, in advertisements and at the POS. Let the barbecue season begin.
Responsible at Emmi (Gerber): Thomas Heller (Marketing Manager Switzerland), Claudia Waniek (Group Brand Manager), Martina Müller (Brand Manager). Responsible at Ogilvy: Thomas Bolliger (CD), Tino Heuter (AD) and Markus Sidler (strategy, text), Sam Hug, Lisa Apolloni (consulting). Film production: KME Studios, Christian Weischer (Producer). Media: Mediacom, Carolin Stass, Stefanie Mayr, Stefania Parnigotto.
