Life "afterwards"
What do you do when you have to advertise a product that everyone already knows? You devote yourself to the packaging and its new areas of application.
Altoids were invented in Great Britain as early as the 18th century. Originally, they were primarily intended to help with stomach problems. The old recipe with natural ingredients is still the basis for "mints", which have long been a cult product in the USA. Altoids tins have also become part of pop culture because people don't throw them away. The uses for these pretty containers are endless; you can store all kinds of things in an old Altoids tin. Depending on the owner, you might wonder what they carry around in their tin. The current campaign, created by BBDO United States, focuses on this curiosity about the contents of the tin and develops the well-known slogan "Curiously Strong Mints" into "The Curious Afterlife of a Tin".(nod)
