Katzenjammer
Finally, a cat-proof cat food package! Dreamies makes it possible—at least in the ads.
Cat food manufacturers have a good laugh: Cat content is obligatory for them. Dreamies therefore delivers some and presents the first impenetrable cat food bag. Because cats - we know that by now since Whiskas - tend to get their food if you don't hand it over voluntarily. Perhaps this is primarily a characteristic of British cats, as the #impenetrablepacks campaign, like #packattack, originated in England.
However, the cats' destructiveness and their origins are not the only similarities between the two campaigns: Both cat food brands are owned by Mars. The core idea therefore remains in-house. Perhaps this is why Dreamies was able to do without the help of a creative agency, as a look at the credits on Adsoftheworld.com reveals. The result is nevertheless impressive. Not only because cats always go anyway. (hae)
