Publicis Dialog: New campaign for Zurich Pension Planning
The agency Publicis Dialog ran a campaign to publicize various pension planning events organized by Zurich Pension Planning Switzerland. A series of 5 advertisements were placed in one issue of regional print media.
The agency Publicis Dialog is running a campaign to publicize various pension planning events organized by Zurich Pension Planning Switzerland. With an allusion to society's youth mania, the campaign shows methods with which age can be visually corrected, according to the agency. The motif is accompanied by the claim "Even if you look younger than you actually are, no tricks help when it comes to retirement planning".
A series of 5 advertisements were placed in one issue of regional print media. First a classic advertisement on the subject of pensions. Two pages further on, a combination of teaser and resolution as an invitation to the pension planning event. After two more pages, a publicity report delves deeper into the topic.
A series of 5 advertisements were placed in one issue of regional print media. First a classic advertisement on the subject of pensions. Two pages further on, a combination of teaser and resolution as an invitation to the pension planning event. After two more pages, a publicity report delves deeper into the topic.
Responsible at Zurich Switzerland: Sandra Brahm (Marketing Communications), Kathrin Schünemann
(Head of Advertising / Branding). Karin Werer (Head of Marketing Communications), Daniel Kohler (Head of Strategic Marketing BU Life). Responsible at Publicis Dialog: Folker Wrage (Creative Director), Suzanne Friedli (Art Direction), Georg Wirth (Graphics), Oliver Gisi (Concept/Text), Roman Steinacher, Christina Popa (Consulting), Adrian Häni, Jens Behmann, Sara Bieri (DTP), Fabio Clerici (Image Editing), Romeo Bucceroni (Production). Responsible at Optimedia: Malte Haenel (Media Planner)
