Pregnancy test for men
A Tempo pregnancy test lets the man break the good news.
On paper, the idea seems almost ingenious: BBDO Italy eliminates the machine as the bearer of the most important message - and the human being in between. The idea behind the idea: happy tear dryer Tempo thinks that the news of an impending happy baby is actually far too emotional and special to be delivered by a machine - alone on the toilet. The prototype leaves it up to the father-to-be to deliver the good news, thus involving the man in the process. Transmitted via a connected app, he finds out the result first and informs his partner. In this way, the Tempo brand is to be irrevocably linked with the really big, positive emotions.
However, it is unclear how great the need of expectant mothers for additional emotionalization of pregnancy communication really is. And whether it will ultimately go into mass production. In Italy, the first male pregnancy test is said to have triggered a media debate in March. This means that at least a partial goal has been achieved. (hae)
