Low advertising pressure
Advertising volume remained well below the previous year's levels in May as well. Not a single month in Media Focus's database (dating back to 1999) has ever shown such a negative result.
Advertising pressure remained well below the previous year's figures in May. No other month in the Media Focus database (since 1999) has shown such a negative result. Cumulatively, May lost 17.6 percent compared to the same period last year. Print media and cinema continue to feel the effects of the economic crisis the most. Both media groups lost well over 20 percent.
The "Food" sector behaved anti-cyclically in May. It increased advertising pressure by 1.6% compared to the previous year, which corresponds to CHF 600,000. Nestlé's La Laitière desserts were the most advertised products. The key markets "Non-profit campaigns" (+5.1 percent) and "Furniture, home, garden" (+1.3 percent) also posted growth.
The young medium AdScreen, which was published for the first time with the May data, was able to build up advertising pressure of CHF 7.3 million in 2007 and 2008.
The "Food" sector behaved anti-cyclically in May. It increased advertising pressure by 1.6% compared to the previous year, which corresponds to CHF 600,000. Nestlé's La Laitière desserts were the most advertised products. The key markets "Non-profit campaigns" (+5.1 percent) and "Furniture, home, garden" (+1.3 percent) also posted growth.
The young medium AdScreen, which was published for the first time with the May data, was able to build up advertising pressure of CHF 7.3 million in 2007 and 2008.
