Swisscom and Heimat launch the campaign for the new product line
"Best together" - this is the motto under which Swisscom is launching the new "inOne" products together with Heimat.
For the first time, "inOne" bundles Swisscom's offers for at home and on the move in one package for the entire household, flexibly and tailored to the customer's needs.
The current Swisscom campaign therefore draws attention to the new offer with the slogan: "The best way to bring everything together in a flexible package". "We want to show our customers their options for being connected," says Tim Alexander, Head of Marketing and Brand Communications at Swisscom, explaining the approach. "Our offer can be put together flexibly as desired, because we combine the best TV offer with the best Internet, landline and mobile network in Switzerland in one offer."
As part of the launch campaign, the product benefits are explained in a playful and humorous way using a "Good, better, best - inOne" incremental mechanic. The idea behind it: Each Swisscom product is good on its own, but they are all best when taken together.
The integrated 360-degree campaign has been visible nationally on all high-reach channels such as TV, print, OOH, cinema, radio and online since 22.04.2017 and can also be experienced on social media, in the store and on the website. The analogies used in the TV commercials illustrate the benefits for customers on the one hand and the uniqueness of the new subscription on the other.
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The campaign was developed across agencies under the lead of Heimat Berlin and Heimat Zürich and was switched on by Mediaschneider. Chocolate Films was responsible for the film production, Emoticom from Bern was the web agency and Servicepaln Suisse acted as the B2B agency.
