Yield? Good recovery!
Clever placement and the right layout can convey a message in a very memorable way. M&C Saatchi set the example here for Flight Center South Africa.
Sometimes life seems to be all about work. Flight Center South Africa wanted people to remember that they deserve a break every now and then. For example, on a Mediterranean cruise ship. So far, so unspectacular. But how M&C Saachi got this "reminder" across to men and women is a lot more ingenious. The corresponding ads were placed in the small advertising space in the middle of the business pages and fitted perfectly into the share price layout. At these prices, an investment is certainly worth thinking about. (nod)
