Aesthetics and individuality: Windows Premium Collection

"Everyone is an artist!" In cooperation with Microsoft, Digitec as well as all well-known laptop manufacturers, Wunderman has designed a launch campaign for the Windows Premium Collection, whose aesthetics focus on the high-quality design of the devices and the individual needs of their users. And just like Joseph Beuys, we believe that everyone can do something special. That's why the premium devices are for professionals like you and me. The campaign consists mainly of DOOH and digital components and runs until the end of May in Zurich, Basel and Bern.

https://www.youtube.com/watch?v=aO-2Z4BNpls

https://www.youtube.com/watch?v=fG5qF91enmc

https://www.youtube.com/watch?v=jdQ9nnbTSlk

Responsible at Microsoft: Daniel Furger (Marcom Manager), Ralph Wirth (CDS Channel Marketing Lead), Thore Harmuth (Channel Executive), Daniel Danuser (Partner Sales Executive), Philipp Merkt (CDS Digital Marketing Lead). Responsible at Wunderman (Member of Y&R Group Switzerland):
Sandro Tschuor (Group Account Director), Nicholas Meyer (Account Manager), Thomas Bosson (Creative/Art Direction), Laureen Zanotti (Copywriting), Konstantinos Gkikas, Marika Magnuszewska (Graphics), Pirmin Wyss (Strategy), Robert Rauchfuss (Video Production).