Converto launches industry portal for performance marketing

A neutral list of the relevant agencies with a brief description of their areas of activity and contact details, that should Performance-Marketin-Agency.ch offer. Why this portal? The online marketing landscape is extremely diverse. The performance sector in particular is complex and requires a great deal of know-how and effort, from the creation of a strategy to its implementation and evaluation. In addition, the performance sector is growing continuously and rapidly, and is therefore becoming increasingly relevant. For these reasons, it is increasingly advantageous for advertising clients to work with experts and seek professional support from agencies.

The idea for this platform came from Matteo Schuerch, founder and CEO of Converto. Having worked in the performance sector in Switzerland for over seven years, Schuerch is well aware of the challenges faced by advertisers: "Advertisers often want to run complex, target-oriented performance campaigns, but lack the necessary resources in-house." Schuerch emphasizes: "This website is by no means a ranking of individual agencies. The opportunity to present yourself on this portal is open to all professional agencies that offer performance services in Switzerland. The platform was also created for altruistic purposes. We are interested in the general professionalization and support of the Swiss performance marketing sector: it is an investment in the future of the industry, so to speak."

Over thirty agencies are already listed on the platform. These can be navigated according to the service sought (performance display, SEA, SEO, retargeting, affiliate, social media, programmatic advertising, cross-media) or according to the agency's location. Each agency is presented with a brief introduction to its areas of activity and the relevant contact details. This means that all important information is collected centrally, making it easy to compare offers and access professional advice.