Walker for Hürlimann: Bigger? Hotter? More beautiful? It doesn't get any better
Why make something good even better? Walker launches the new campaign for Hürlimann.
Bigger. Better. Faster. Higher. Hotter. Healthier. More beautiful. All glittering superlatives on the side of an endless highway to the next, better thing. A better career, better sex, better friends.
Walker finds, "The beer world is a shining example of this bankrupt philosophy. But why exactly do we need to squeeze cocoa flavoring into good beer now? Or import beer brewed by hipsters under a full moon from Jukkasjärvi? Why make good better?"
The relaunch of the Hürlimann brand conceived by Walker is based on this simple basic idea. Hürlimann was already a good beer 180 years ago and will therefore not be improved in the future - promised. Hürlimann. It doesn't get any better than that.
The re-design of the brand developed by Walker is more of a retrospective. Why design a new logo when the old one was already good?
The advertising campaign launched in mid-April by the Zurich creatives is also devoted entirely to Hürlimann's origins: Züri. At Besserwirdsnüme.ch Zurich residents can now protect exactly the little things that make this city what it is. The Silberbeefy, André's Amischlitten cab or the hole in Strauss's table.
Facebook, posters and advertisements draw attention to the Hürlimann initiative. The proposals submitted are discussed and evaluated by the people at the regulars' table and on social media. And the most popular ideas are ultimately protected by Hürlimann. So that Zurich remains Zurich. Cheers.
Responsible at Feldschlösschen: Regina Wurz-Janssen (Marketing Manager), Hans Joachim Meyer (Portfolio Director Craft&Specialties), Lucas Willimann (Brand Manager), Sandra Werner (Marketing Coordinator). Responsible at Walker: Cornelia Nünlist, Stefanie Huber, Sarah Hauenstein, Catherine Elf, Willi Oberhänsli, Pedro Moosmann, Delia Guerriero, Nayara Pally, Adriana Cometti, Pius Walker. Photography, production: Randy Tischler (campaign), Sebastian Lendenmann (website), Ullrich Nürnberg (beer).
