EFG International launches advertising campaign for new brand identity
EFG International, a globally active private banking group headquartered in Zurich, has launched its rebranded identity following the legal integration of BSI’s Swiss operations. Jung von Matt/Limmat is developing the campaign and the new brand claim for the private bank EFG.
The launch is supported by an advertising campaign, focusing on the positioning as an entrepreneurial private bank. Jung von Matt/Limmat developed the campaign and the new brand claim "Entrepreneurial thinking. Private banking.".
The motifs and illustrations for the advertising campaign were realized with Swiss illustrator Philipp Dornbierer. This is how the new and fresh appearance for the banking world was created.
The campaign conveys that private banking at EFG is hands-on banking and that client advisors assist clients with an agile and entrepreneurial attitude.
Ads, posters, and megaposters appear to kick off the campaign. The illustrations from the advertising campaign will also be used in online banners, moving images, e-screens and internal communications.
Responsible at EFG International: Daniela Häsler (Global Head of Strategic Marketing & Communications), Beat Wyss (Consulting and Realization). Responsible at Jung von Matt/Limmat: Dennis Lück (Chief Creative Officer), Lorenz Clormann (Creative Director), Samuel Wicki (Creative Director), Benjamin Staudenmann (Junior Art Director), Lukas Amgwerd (Junior Copywriter), Balz Chen (Copywriter), Isabel Stenner (Copywriter), Andrea Walker (Consulting Group Manager), Pascal Fussen (Consultant). Responsible at Jung von Matt/Impact: André Heller (Head Media Strategy). External partners: Philipp Dornbierer (Illustration)
