The new TV station Swiss 1 starts operations in June
German-speaking Switzerland is getting a new TV station: Swiss 1 goes on the air on June 8. The content will focus on Swiss in-house productions from the fields of entertainment and sports, national and international documentaries, and portraits of interesting personalities.
The channel is launched by the owners and operators of the production company Leguan Productions, Toni Krebs, Daniela Zwahlen and Rico Krebs, according to a statement on Wednesday.
Rico Krebs serves as managing director. He brings 14 years of experience in marketing TV and radio stations and has an extensive network of national and international clients active in Switzerland, according to the statement. Daniela Zwahlen is program manager and member of the executive board. She is responsible for the conception of content for live and entertainment broadcasts in the areas of sports and entertainment. Toni Krebs is Head of Production and also a member of the Executive Board. He is the founder and managing director of Leguan Productions. Krebs has been managing commercial film and television productions for 20 years.
Marketing in the TV sector is handled by Goldbach Media, online by Goldbach Audience.
The station is positioning itself with balanced programming in the core target group of 15- to 59-year-olds. According to the statement, Swiss 1 can be received in HD quality by all cable network and IP-TV providers and reaches around 95 percent of all German-speaking households in Switzerland. Online, the operator wants to build a video-on-demand portal.
As the first sporting highlight, Swiss 1 will broadcast the NOSV-Schwingfest from Davos and the Bergkranzfest from Schwägalp live in full length. (hae/pd/SDA)
