Pink Ribbon motivates the population to move more with the loop route
The Pink Ribbon route aims to reduce the risk of breast cancer. 2C Communication from Küsnacht is behind the campaign.
Regular exercise and a healthy diet can reduce the risk of breast cancer. This is why Pink Ribbon Switzerland is offering a 4,500 km long loop route - to motivate the population to get active and complete one of the more than 100 suggested stages by bike or on foot. On the website Looproute.ch the kilometers covered are added up and participants can use the planning tool to select and plan their own route section on the overview and detailed maps.
Numerous celebrities support the Pink Ribbon campaign of 2C Communication and are active with their own events on the loop route. This year you can take part in a hike with Marco Fritsche, a rollerblading afternoon with Linda Fäh, a Pink Ribbon flash mob with Curtis (choreographer for DJ Bobo) and Jesse Ritch or a bike tour with blogger Sylwina.
April to October 2017: Nicole Zindel (graphics, text, concept); Nadja Hermann (consulting, events). Photos: Mirjam Kluka, Zurich. Image processing: Rohnerretouche Zurich.
