Lukas Frei becomes Creative Director at Globus
Starting May 8, Lukas Frei will serve as Creative Director, overseeing Globus's brand identity. He will begin in May in this newly created position at the department store chain.
"Globus is one of the most traditional and renowned brands in Switzerland and has repeatedly set standards in upscale retail. I would like to build on this and am looking forward to it tremendously," says Frei about his new task. "The challenges in retail are great, but I am convinced that the potential is far from exhausted despite tougher competitive conditions. It is precisely in the shopping experience that a department store like Globus can distinguish itself and differentiate itself from online shopping," Frei continues.
Marc Engelhard, CMO/Deputy CEO of Globus says: "Lukas Frei has developed numerous innovative and iconic campaigns and brings a profound understanding of brand management thanks to his many years with the most renowned agencies. We are delighted to be working with him to further develop the Globus brand."
Lukas Frei has been Managing Director Creation at Scholz & Friends Switzerland for the last four and a half years. Before that, he worked for around ten years at Jung von Matt/Limmat, first as Art Director and later as Creative Director and member of the Executive Board. He is a long-standing member of the Art Directors Club Switzerland and teaches at the Ad School, where he also serves on the school board. Many of his works won national and international creative and efficiency awards.
