SDV Award: exhibition of submitted works and shortlist

A total of 175 entries were submitted for this year’s Swiss Dialog Marketing Award 2017, and just over 600 visitors got a glimpse of the creative work on display at the Dialog Marketing Fair. The jury shortlisted the best entries.

Editorial - April 10, 2017

On April 5 at 10 a.m., SDV President Milo Stössel officially opened the vernissage featuring all submitted works. He thanked the jury, which had evaluated the entries on April 4 and 5. The winners have now been selected. It was agreed that the results would remain confidential until the Awards Night on May 29.

Stössel thanked outgoing jury president Christian Huldi for his many years of leadership of the jury and promised to pay him a fitting tribute at the awards ceremony. Andy Lang, representing premium partner Swiss Post, thanked the guests for their interest in marketing and reaffirmed that direct marketing—whether online or offline—is the most direct way to reach customers and that this channel can successfully adapt to changing conditions. Christian Huldi reported on the judging process but kept the winners under wraps. The SDV Awards lounge at the Dialog Marketing Fair in Zurich remained a popular attraction throughout the entire duration of the fair.

SDV Award 2017 Shortlist
Category	Campaign title	Agency	Client
INDUSTRY CATEGORIES
Campaigns for automotive industry
	German cars to be painted in the British style.	Airport agency	Emil Frey
	The Challenge – Lara Gut vs. Didier Cuche	Y&R Group Switzerland	AMAG Automotive and Engines
	Adaptive Walk Control	Y&R Group Switzerland	AMAG Automotive and Engines
Communication & Information Technology Campaigns
	Awareness campaign on hidden cable fees	Avance	Sunrise Communications
Campaigns for the Media Industry
Campaigns for Agency Self-Promotion
	FCB New Year's Greeting	FCB Zurich	FCB Zurich
	Christmas card	Ogilvy & Mather Zurich	Ogilvy & Mather Zurich
	Wirz Cocktail: Taboo	Wirz Activation	Wirz Services
Campaigns for NON-Profit Organizations & Prevention
	Search racism. Find truth.	FCB Zurich	Refugees welcome
	Everything is better protected	One Marketing Services	Amnesty International, Swiss Section
MEDIA CATEGORY
Mailing B2C (2D) over 100,000 ex.
	Gleis7 advantage flash	Maxomedia	SBB
	The TCS is worth it either way	Wirz Activation	Touring Club Switzerland
Mailing B2C (2D) up to 100'000 Ex.
	The coverage gap dramatized	Four. Advertising agency	Helsana Insurances
	Happy Birthday with Gleis7.	Maxomedia	SBB
Mailing B2B (2D)
	Smoke message for firefighters	Inter-point.ag	Ateam
	Border-Brilliant – Swiss Post’s EU Customs Clearance Solution	OgilvyOne	Post CH, PostMail
	Buying electricity - so easy	Glutz Communication	EBM Energy
Mailing 3D (B2B & B2C)
	WOZ – A mailing consisting of SVP flyers	Leo Burnett Switzerland	WOZ The weekly newspaper
	St. Gallen after one o'clock at night	Airport agency	Swiss Casinos St. Gallen
	German cars to paint british	Airport agency	Emil Frey
	An invitation for gamechangers	Wirz Activation	Post CH, PostMail
	Rohrmax – Pneumatic Tube System	Serviceplan Group Switzerland	RohrMax Management
Printed unpersonalized measures
	Entrance ticket to the rum tasting	Four. Advertising agency	Paul Ullrich
Multichannel
	Gang Bingo	FCB Zurich	Field hockey Club Davos
	When the bear poops, winter is over	Y&R Group Switzerland	Helly Hansen Workwear Center, Goldau Zoo
	Migros awakens the joy of taste	Y&R Group Switzerland	Migros Cooperative Federation
	Bell General Snack Pack	Crossfive advertising agency	Bell
	Emmentaler – Help Shaq	Leo Burnett Switzerland	Emmental Switzerland
Ambient measures
	Gang Bingo	FCB Zurich	Field hockey Club Davos
	«Ufenes Cüpli at Wehrles»	Airport agency	Domus lights & furniture
	Galaxy Invaders	Equipe	Samsung Electronics Switzerland
	Chocolat Frey – Singing Chocolate Boxes	Leo Burnett Switzerland	Federation of Migros Cooperatives
Digital: email marketing / landing page / newsletter / social media
	The best in the world for me	Wirz	Migros Cooperative Federation
	Search racism. Find truth.	FCB Zurich	Refugees welcome
	Next Novak	Equipe	Head Sport
	Youth campaign	Wirz	Swiss Mobiliar Insurance Company
	UBS Sport Switch	Equipe	UBS Switzerland
	Emmental – The Worst	Leo Burnett Switzerland	Emmental Switzerland
Digital: Mobile marketing incl. app
	Gang Bingo	FCB Zurich	Field hockey Club Davos
	myCSS App	Notch Interactive	CSS Insurance
SPECIAL CATEGORIES
International
	This is where the customer starts the dialog.	Dialog forge	Media-Saturn Holding Company
	Europe's first behavior-based customer loyalty program. In real time.	Dialog forge	Media-Saturn Holding Company
	How an advertising figure becomes a good friend.	Dialog forge	Media-Saturn Holding Company
Customer loyalty programs
	myCSS App	Notch Interactive	CSS Insurance
	A package for heart and head.	Four. Advertising agency	Paul Ullrich
Creative use of Data
	61,286 very personal YB fan years	Two Circles	BSC Young Boys Club / Stade de Suisse Wankdorf National Stadium
	Search racism. Find truth.	FCB Zurich	Refugees welcome
Craft: Art Direction
	Big in Japan	Four. Advertising agency	Paul Ullrich
	Wirz Cocktail: Taboo	Wirz Activation	Wirz Services
	Denner – Sustainability Report	Serviceplan Group Switzerland	Denner
	Tea Tales	Y&R Group Switzerland	Tea Tales
Craft: Production & Text
	Smoke message for firefighters	Inter-point.ag	Ateam
	Tea Tales	Y&R Group Switzerland	Tea Tales
	Denner – Sustainability Report	Serviceplan Group Switzerland	Denner
SDV Junior Award
	Jump into happiness with the CSIO Game!	Anja Taravella / Jennifer Phrakousonh	Longines CSIO Switzerland St. Gallen

SOURCE: SDV

SDV Award: exhibition of submitted works and shortlist

A total of 175 entries were submitted for this year’s Swiss Dialog Marketing Award 2017, and just over 600 visitors got a glimpse of the creative work on display at the Dialog Marketing Fair. The jury shortlisted the best entries.

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