SPRI: Swiss House of PR founded
Switzerland's leading PR organizations have established a joint office at the Swiss House of PR. This is intended to lay the groundwork for further collaboration to benefit the industry.
The Swiss House of Public Relations was founded in Zurich on July 1, 2009. At the headquarters of the Swiss Public Relations Institute SPRI, the leading Swiss PR organizations
a joint office has been set up. The House of PR is intended to lay the foundation for further cooperation for the benefit of the industry. The main concerns are:
- a stronger self-image for PR professionals
- coordinated involvement of all PR stakeholders in the
Further development of contemporary PR training
- Intensive engagement with questions of social
Responsibility of PR professionals
- Joint correction of the media professionals' misjudgement
in matters of PR
- further professionalization of the association's services to the
Members, efficiency and effectiveness gains
- Realization of the vision "Swiss Public Relations Day" as a
Networking event for all PR professionals
- communicate the value of PR in companies
- Positioning and reputation of PR functions at
Strengthening company management
- Recognize and interpret trends in business and society;
Derive tasks and opportunities for PR from this
- Communicating the importance of PR for companies and organizations,
Politics and elected officials/leaders
- Joint efforts to ensure that the ethical principles of PR
(Codices of Lisbon and Athens) for all PR professionals.
are central and are adhered to in order to improve the image of the
PR professionals in public opinion.
- Realize more joint projects in order to
a) to achieve greater impact for PR issues and
b) the available resources through the support of the three
organizations more efficiently
a joint office has been set up. The House of PR is intended to lay the foundation for further cooperation for the benefit of the industry. The main concerns are:
- a stronger self-image for PR professionals
- coordinated involvement of all PR stakeholders in the
Further development of contemporary PR training
- Intensive engagement with questions of social
Responsibility of PR professionals
- Joint correction of the media professionals' misjudgement
in matters of PR
- further professionalization of the association's services to the
Members, efficiency and effectiveness gains
- Realization of the vision "Swiss Public Relations Day" as a
Networking event for all PR professionals
- communicate the value of PR in companies
- Positioning and reputation of PR functions at
Strengthening company management
- Recognize and interpret trends in business and society;
Derive tasks and opportunities for PR from this
- Communicating the importance of PR for companies and organizations,
Politics and elected officials/leaders
- Joint efforts to ensure that the ethical principles of PR
(Codices of Lisbon and Athens) for all PR professionals.
are central and are adhered to in order to improve the image of the
PR professionals in public opinion.
- Realize more joint projects in order to
a) to achieve greater impact for PR issues and
b) the available resources through the support of the three
organizations more efficiently
