A refrigerator disguised as a poster - Leo Burnett launches Rivella Mango
Rivella has launched a new variety with Mango. Leo Burnett provides the communicative appearance.
In September 2016, Switzerland's best-known soft drink called on its fans to give their opinion on a new flavor. Mango won the race and the recently launched flavor is now being supported by a new advertising campaign.
Leo Burnett Switzerland created a campaign that playfully mixes the exotic with the familiar. Messages that at first glance appear to be written in Indian, Hawaiian or a Creole language turn out to be Swiss German or French. Pay-off: "Switzerland speaks mango". Inspired by the culture of tropical countries, for example, "Lass ich nicht lang stehen" is transformed into "Lani nid lang sta" and a headline into a wall painting.
The campaign can be seen at over 1000 traditional and digital poster sites. It will also appear as a special cover in editions of 20 Minuten and Blick am Abend, as a TV tie-in and in numerous online formats. The package of measures is rounded off by an ambient campaign, during which a fridge with Rivella Mango disguised as a poster site caused surprised reactions from passers-by.
Responsible at Rivella: Thomas Warring (Head of Marketing), Michael Nussbächer (Brand Manager), Annika Montalenti (Media & Communications Manager), Larissa Gerhard (Project Manager Sport/Events). Responsible at Leo Burnett Switzerland: Axel Eckstein (Executive Creative Director), Christoff Strukamp (Art Director), Alba Rau (Graphics), Mark Stahel (Text), Dominik Mätzener, Tiffany Gaggia, Ramon Alder (Consulting), Suzana Kovacevic (Art Buying); Eric van den Boom (Lettering), Felix Streuli (Photography); Notch Interactive (Social-Media-Content/Film); Promotion Tools (Production).
