Patrick Y. Fischer new on board of By the Way Communications
New Addition to By the Way Communications: As of March 1, Patrick Y. Fischer has joined the team at the Bern-based communications and sports management agency as a senior consultant.
Patrick Fischer, who studied sports and marketing in the U.S., moved from the Zurich Gymnastics Association (ZTV) to the federal city and is primarily responsible for projects in the area of sports and individual marketing at By the Way Communications. Previously, Fischer held similar positions at the marketing and communications agency Woehrle Pirola, Swiss Swimming and the German sports marketing agency ITMS Sports. There he looked after clients of the WTA and ATP Tour as well as the European offshoot of Major League Baseball, among others.
