Green Graffiti for L'Oréal: Cosmetics advertised with chalk graffiti
Green Graffiti Switzerland has carried out a national campaign for the cosmetics brand MNY by L'Oréal. Environmentally friendly chalk graffiti was used.
The chalk graffiti consisting of ecological paint could be seen at the POS in front of Manor and Coop stores. The aim was to launch a new cosmetic product. Green Graffiti Switzerland was responsible for the creation and execution. The international network, headquartered in Amsterdam, focuses on sustainable advertising and primarily creates advertising on the ground using high-pressure cleaning machines. However, advertising messages are also applied to meadows, facades, snow or ice. The local branch is in Lausanne.
