An ostrich learns to fly
#DoWhatYouCant: Samsung's VR technology makes the impossible possible.
The idea of using VR glasses to expand the horizons of animals currently seems to fascinate the advertising world. McCann New York has brought the virtual reality experience to cows for Chick-Fil-A. Contexta for Appenzeller as well - and at least as well. Now Leo Burnett follows with the new Samsung campaign for the Galaxy S8: An ostrich learns to fly thanks to VR. He thus encourages people to make the impossible possible - and to experience it with the help of Samsung's VR technology.
The spot, backed by Elton John's "Rocket Man," also went viral like a racer: Since its launch at the end of March, "Ostrich" has generated an average of 1.3 million clicks per day. (hae)
https://www.youtube.com/watch?v=/hjKd24UCPYY
Note: Due to an editorial overlap, the bouquet was already thematized on Friday - on Tuesday it goes on déja vu-free 😉
